Bad web design equals popular brand name

Sony and BMW are supposedly among the 3 most popular brand names on Google.

Guess they're proud of that, and will give fat bonuses to their web managers.

Even if the reason for this 'popularity' is obvious to me: You can't find information on Sony products at Sony's site, nor information on BMWs at bmw.com. You simply have to google to find anything at all.

Last I tried, googling for BMW R 1100 did not return a single hit on any of BMW's pages. They should rather donate their web budget to the likes of bikez.com.

(More rants on corporate web design.)

Update: No 1 hit on the above google search, is now bmwmotorcycles.com. Though not in the bmw.com domain, it is owned by an organization called BMW Of North America.

(But the design is terrible. Pop-up windows with fixed width, too narrow for the content.)


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